Entrepreneurs, small business, and large companies alike encounter various pain points every day, regardless of industry or business venture. Some pain points are common and have practical solutions, while others are less predictable or more challenging to resolve.
One area that SMBs and entrepreneurs experience pain points is in their digital marketing. While the entrepreneur or small business owner may be an expert in their trade or niche, they may not have the experience in digital marketing to help them tackle these common pain points. It can be tempting in these situations to just ignore these problems or put them off until later, but this can slow your growth and impact your bottom line.
Digital marketing is essential for the growth and success of brands and businesses, and identifying and resolving pain points is a crucial step in your marketing efforts. Let’s take a look at three common digital marketing pain points and how you can tackle them.
Digital marketing pain point #1: Budget and resources.
Research has shown in recent years that SMBs often allocate no more than half of their marketing budget to digital marketing, and only a small percentage spends more than $1000 per month. Depending on their strategies and digital marketing needs, their budget may not sufficiently cover and provide the tools necessary to produce healthy results.
It is important to ensure that your budget includes all of the necessary tools for your digital marketing campaigns to be successful and that you are utilizing the platforms (paid advertising, social profiles, local directories, etc.) relevant to your industry. If your digital marketing campaigns have been well researched and strategically developed but you’re not seeing the results you expected in your digital marketing campaign, one possible solution would be to consider increasing your digital marketing spend and broadening your audience.
Digital marketing pain point #2: Changes, adjustments, and developments.
Despite the proven benefits of digital marketing, many small businesses still take conservative approaches to digital marketing. Not only do they keep their digital marketing budgets at a bare minimum—they tend to be hesitant in embracing new approaches, adjustments, or changes with their strategies.
Adjusting your budget and audience may help produce greater results and a stronger ROI, but another valuable step is increasing your efforts to embrace and take advantage of all the digital marketing tools available to you. Invest adequate time and effort into your paid advertising, your SEO (search engine optimization), social media profiles, directory listings, and other digital marketing channels to ensure your online presence is strong and consistent, and that you’re digital marketing campaigns are as effective as possible.
Just like industries change and evolve over time, digital marketing strategies can require adjustments, changes, and developments to continue to be effective in the ever-changing digital space. Consulting with a digital marketing agency to understand these changes can help you more comfortably embrace them, and make the necessary changes to your campaigns to continue your success.
Digital marketing pain point #3: Inbound marketing.
Many SMBs may see success in their paid advertising campaigns, but their website and online presence isn’t converting potential clients and customers like they could be. This is typically because their website has not been professionally designed, developed, and optimized, or they have not taken the time to understand and implement inbound marketing methodologies.
A few examples of inbound marketing are:
- Optimized website content
- Topical blogs relevant to your industry
- Social media campaigns
- Ebooks, guides, or tutorials
- Email opt-ins / newsletter signups
These simple yet effective inbound marketing methods are highly effective for converting visitors into clients and customers, but they are often overlooked by small businesses. With the right knowledge and expertise, these tools are fairly easy and cost effective to implement yourself, or you can hire a marketing agency to create and implement these strategies for you on a reasonable budget.
Identifying your pain points and finding solutions.
In order to make the most of your digital presence and digital marketing efforts, it is important to have a healthy balance of inbound and outbound strategies. If you’re not seeing healthy results, evaluate your campaigns, strategies, budgets, and efforts to determine if you are being challenged by any of these common pain points.
We are a web design and digital marketing agency, with services and packages available to help your inbound and outbound marketing succeed. If you’re looking to improve your digital marketing efforts, tackle these pain points, or further improve your campaigns, contact us today. Let’s discuss your current approaches and your future goals, and we’ll see how we can help you increase your bottom line and ROI!