A business owner looking up at an exclamation point.

Every SMB owner and entrepreneur experiences their own pain points, from business development to sales and more. But there are several digital marketing pain points that nearly every small business experiences at some point. Some pain points like budgets and resources demand to be solved eventually, as you can’t proceed with your digital marketing initiatives…

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A digital marketing expert reviewing a website audit report.

When a professional or business owner in the mental health industry first decides to bring their brand or business online, the first step is to have a website designed and developed. But once the site is launched, many of them don’t touch their website again unless it’s to add a new product or section of…

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A gauge showing an increase in conversion rates with proper optimization.

Every business in the mental health industry seeks to generate leads and conversions from prospects and new clients or customers, and this is the ultimate purpose of an online presence and any digital marketing initiative. But many small businesses will launch a basic paid ad campaign or two, and are satisfied with whatever conversions it…

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If you own a business or practice in the mental health industry, you have goals that you want your clients or customers to fulfill. If you sell products or offer services, your main goal is for prospective customers to make purchases. But you might also be interested in growing your online presence by increasing your…

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A digital chalkboard displaying icons that represent the power of online courses.

Are you creating valuable, useful content for your website or social platforms, such as blog posts or videos? Does your target audience find that information helpful and are they interested in learning more? Did you know that you can turn that content into an online course? Turning your expertise into an online course can: Give…

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Four cardboard shipping boxes inside a shopping cart.

Brands and businesses of all sizes and niches sell products, even in the mental health industry. You might have a wellness retail store that solely relies on product sales or a practice that offers services to a specific audience. Perhaps you’re a small business that processes your shipments in your garage, or you’re a larger-scale…

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A website designer wire framing a landing page on a whiteboard.

With any strategic digital marketing campaign or initiative, there is always a conversion goal. Maybe you’re running a series of ads on Google to increase your traffic with users who are searching for terms that are relevant to your products or service. Perhaps you’re running a Facebook campaign with a video to build your brand…

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A hand drawing a sad face, a content face, and a happy face on a yellow wall.

When it comes to your website, your user experience determines how a person feels when they visit and interact with your site. Also referred to as UX, user experience relies on several important components, and the quality of those components directly affects the quality of your users’ experiences. These key components include: Value. Does your…

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