A digital marketing expert drawing a line that shows an increase in brand awareness.

Brand awareness is the first phase of any successful digital marketing conversion funnel. You can’t sell products or services to shoppers if they don’t know and trust your brand. But many SMBs and entrepreneurs don’t want to invest in their brand awareness, impatiently wanting to skip that vital phase and move onto generating leads and…

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A business owner looking up at an exclamation point.

Every SMB owner and entrepreneur experiences their own pain points, from business development to sales and more. But there are several digital marketing pain points that nearly every small business experiences at some point. Some pain points like budgets and resources demand to be solved eventually, as you can’t proceed with your digital marketing initiatives…

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If you own a business or practice in the mental health industry, you have goals that you want your clients or customers to fulfill. If you sell products or offer services, your main goal is for prospective customers to make purchases. But you might also be interested in growing your online presence by increasing your…

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A website designer wire framing a landing page on a whiteboard.

With any strategic digital marketing campaign or initiative, there is always a conversion goal. Maybe you’re running a series of ads on Google to increase your traffic with users who are searching for terms that are relevant to your products or service. Perhaps you’re running a Facebook campaign with a video to build your brand…

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A hand moving a pawn on a strategy board, representing digital marketing strategy.

Digital marketing is essential to any mental health professional or business in the digital age, and over 80% of SMBs use common digital marketing practices to grow their business online. But without a data-driven digital marketing strategy, you can waste valuable investments and miss out on valuable returns. What is a digital marketing strategy? A…

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The Facebook app logo on a device screen.

While most businesses use paid ad campaigns to promote their business, many SMB owners and entrepreneurs question if paid Facebook ads are as effective as ads on search engines or other advertising platforms. In this post, we are discussing how Facebook ads work and how you can use them to grow your business. How Facebook…

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A digital marketing expert writing content on a laptop.

Content marketing is one of the most effective digital marketing strategies to build brand awareness, increase engagement, and grow businesses in the mental health industry online. If you’re interested in taking advantage of the benefits of content marketing, keep reading to learn about how it works, why it’s important, and how you can use it…

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A Google search query that says "Find my business online".

Have you ever searched online for a product or service and you were surprised to see that several of the top results were for the same brand or business? Perhaps you searched for “spin class near me” and the SERP (search engine results page) was dominated by your local indoor cycling studio, including links to…

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