A digital marketing expert drawing a line that shows an increase in brand awareness.

Brand awareness is the first phase of any successful digital marketing conversion funnel. You can’t sell products or services to shoppers if they don’t know and trust your brand. But many SMBs and entrepreneurs don’t want to invest in their brand awareness, impatiently wanting to skip that vital phase and move onto generating leads and…

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A business owner looking up at an exclamation point.

Every SMB owner and entrepreneur experiences their own pain points, from business development to sales and more. But there are several digital marketing pain points that nearly every small business experiences at some point. Some pain points like budgets and resources demand to be solved eventually, as you can’t proceed with your digital marketing initiatives…

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A digital marketing expert reviewing a website audit report.

When a professional or business owner in the mental health industry first decides to bring their brand or business online, the first step is to have a website designed and developed. But once the site is launched, many of them don’t touch their website again unless it’s to add a new product or section of…

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If you own a business or practice in the mental health industry, you have goals that you want your clients or customers to fulfill. If you sell products or offer services, your main goal is for prospective customers to make purchases. But you might also be interested in growing your online presence by increasing your…

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A hand moving a pawn on a strategy board, representing digital marketing strategy.

Digital marketing is essential to any mental health professional or business in the digital age, and over 80% of SMBs use common digital marketing practices to grow their business online. But without a data-driven digital marketing strategy, you can waste valuable investments and miss out on valuable returns. What is a digital marketing strategy? A…

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A digital marketing expert writing content on a laptop.

Content marketing is one of the most effective digital marketing strategies to build brand awareness, increase engagement, and grow businesses in the mental health industry online. If you’re interested in taking advantage of the benefits of content marketing, keep reading to learn about how it works, why it’s important, and how you can use it…

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A customer using a laptop to search for a product on Google

As a digital marketing agency, we often get asked questions about search engine optimization. These questions usually come from new or smaller businesses in the mental health industry who are just starting to invest in their digital marketing, and they want to know if and why SEO is important. Because search engine optimization doesn’t typically…

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A Google search query that says "Find my business online".

Have you ever searched online for a product or service and you were surprised to see that several of the top results were for the same brand or business? Perhaps you searched for “spin class near me” and the SERP (search engine results page) was dominated by your local indoor cycling studio, including links to…

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