Forms of content marketing.

Whether this is your first time creating content or you’ve been using content to market your business for several years, having an up-to-date content marketing strategy can save you valuable time and ensure that your content is performing optimally. In this blog, our experts want to help you establish a stellar content marketing strategy in…

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A digital marketing expert drawing a line that shows an increase in brand awareness.

Brand awareness is the first phase of any successful digital marketing conversion funnel. You can’t sell products or services to shoppers if they don’t know and trust your brand. But many SMBs and entrepreneurs don’t want to invest in their brand awareness, impatiently wanting to skip that vital phase and move onto generating leads and…

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A business owner looking up at an exclamation point.

Every SMB owner and entrepreneur experiences their own pain points, from business development to sales and more. But there are several digital marketing pain points that nearly every small business experiences at some point. Some pain points like budgets and resources demand to be solved eventually, as you can’t proceed with your digital marketing initiatives…

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A gauge showing an increase in conversion rates with proper optimization.

Every business in the mental health industry seeks to generate leads and conversions from prospects and new clients or customers, and this is the ultimate purpose of an online presence and any digital marketing initiative. But many small businesses will launch a basic paid ad campaign or two, and are satisfied with whatever conversions it…

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A customer using a smartphone to leave a positive review for a business.

If you own a business or practice in the mental health industry, customer satisfaction should be one of your top priorities. Without satisfied clients and customers, you can’t generate sustainable revenue for your business, and customer reviews are a great way to know that your customers are truly satisfied with your product and customer service.…

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If you own a business or practice in the mental health industry, you have goals that you want your clients or customers to fulfill. If you sell products or offer services, your main goal is for prospective customers to make purchases. But you might also be interested in growing your online presence by increasing your…

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A digital chalkboard displaying icons that represent the power of online courses.

Are you creating valuable, useful content for your website or social platforms, such as blog posts or videos? Does your target audience find that information helpful and are they interested in learning more? Did you know that you can turn that content into an online course? Turning your expertise into an online course can: Give…

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Four cardboard shipping boxes inside a shopping cart.

Brands and businesses of all sizes and niches sell products, even in the mental health industry. You might have a wellness retail store that solely relies on product sales or a practice that offers services to a specific audience. Perhaps you’re a small business that processes your shipments in your garage, or you’re a larger-scale…

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A website designer wire framing a landing page on a whiteboard.

With any strategic digital marketing campaign or initiative, there is always a conversion goal. Maybe you’re running a series of ads on Google to increase your traffic with users who are searching for terms that are relevant to your products or service. Perhaps you’re running a Facebook campaign with a video to build your brand…

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