A digital marketing expert drawing a line that shows an increase in brand awareness.

Brand awareness is the first phase of any successful digital marketing conversion funnel. You can’t sell products or services to shoppers if they don’t know and trust your brand. But many SMBs and entrepreneurs don’t want to invest in their brand awareness, impatiently wanting to skip that vital phase and move onto generating leads and…

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A business owner looking up at an exclamation point.

Every SMB owner and entrepreneur experiences their own pain points, from business development to sales and more. But there are several digital marketing pain points that nearly every small business experiences at some point. Some pain points like budgets and resources demand to be solved eventually, as you can’t proceed with your digital marketing initiatives…

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A customer using a smartphone to leave a positive review for a business.

If you own a business or practice in the mental health industry, customer satisfaction should be one of your top priorities. Without satisfied clients and customers, you can’t generate sustainable revenue for your business, and customer reviews are a great way to know that your customers are truly satisfied with your product and customer service.…

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A phone screen displaying the Google My Business app where business owners can manage their profile.

With over 3.5 billion searches per day, Google is the leading search engine worldwide. If there was a free way for you to improve your visibility on relevant Google searches, you would want to do it, right? Google My Business (also known as GMB) is a free Google tool that allows you to manage how…

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A live video stream feed displayed on a smartphone.

A video is a great way to pique your followers interest and keep their attention, and it’s even better when that video is live. But many brands and entrepreneurs are hesitant to try a live video, afraid that they may not know what to say and might end up sitting in awkward silence with their…

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A hand picking a yellow smiley face from a row of different emojis on a blue wall.

Any business that wants to sell their product or service wants to acquire new customers. It’s a no brainer. But are new customers your only focus? Research regarding new customers vs existing customers has shown that… Acquiring a new customer can cost five times more than retaining an existing one An existing customer is 50%…

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A business owner managing their social media profile on their cellphone. Follower, likes, and comment counts show in little talk bubbles.

Whether you’re wanting to build your brand’s social platform or want to grow your personal social network, gaining followers on any social platform is an important and valuable goal. The more followers you have, the more individuals you are able to deliver your content to, building your brand awareness, trust, and industry authority. If a…

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A print ad poster on a busy city street.

An online presence is absolutely necessary for any business in the digital age, but that doesn’t mean you should forgo the traditional advertising strategies such as mail, broadcast, or print ads. There are many traditional marketing strategies that are still highly effective for reaching certain audiences, and when planned and developed professionally, they can complement…

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A microphone, headphones, and a notepad for recording a podcast episode with text that says "Part 02 How to market a podcast".

Earlier this week we talked about how to start a podcast, and today we wanted to follow up with how to promote that podcast. Whether you’re goal with the podcast is to grow your business and generate leads or you’re just doing it as a fun way to connect with your community, industry, or audience,…

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A microphone, headphones, and a notepad for recording a podcast episode with text that says "Part 01 How to start a podcast."

Have you ever thought about creating a podcast? Maybe you want to use it as a platform to promote your brand or business, or as an outlet for you to talk about your industry as an entrepreneur and expert. A podcast is a great way for you to engage your audiences and connect with individuals…

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