How to create a content marketing strategy for 2021.

Forms of content marketing.

Whether this is your first time creating content or you’ve been using content to market your business for several years, having an up-to-date content marketing strategy can save you valuable time and ensure that your content is performing optimally. In this blog, our experts want to help you establish a stellar content marketing strategy in…

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How to increase your brand awareness in 2021.

A digital marketing expert drawing a line that shows an increase in brand awareness.

Brand awareness is the first phase of any successful digital marketing conversion funnel. You can’t sell products or services to shoppers if they don’t know and trust your brand. But many SMBs and entrepreneurs don’t want to invest in their brand awareness, impatiently wanting to skip that vital phase and move onto generating leads and…

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Digital marketing pain points you might be ignoring.

A business owner looking up at an exclamation point.

Every SMB owner and entrepreneur experiences their own pain points, from business development to sales and more. But there are several digital marketing pain points that nearly every small business experiences at some point. Some pain points like budgets and resources demand to be solved eventually, as you can’t proceed with your digital marketing initiatives…

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How to audit your website.

A digital marketing expert reviewing a website audit report.

When a professional or business owner in the mental health industry first decides to bring their brand or business online, the first step is to have a website designed and developed. But once the site is launched, many of them don’t touch their website again unless it’s to add a new product or section of…

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What is conversion rate optimization?

A gauge showing an increase in conversion rates with proper optimization.

Every business in the mental health industry seeks to generate leads and conversions from prospects and new clients or customers, and this is the ultimate purpose of an online presence and any digital marketing initiative. But many small businesses will launch a basic paid ad campaign or two, and are satisfied with whatever conversions it…

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Why positive customer reviews are so important for your business.

A customer using a smartphone to leave a positive review for a business.

If you own a business or practice in the mental health industry, customer satisfaction should be one of your top priorities. Without satisfied clients and customers, you can’t generate sustainable revenue for your business, and customer reviews are a great way to know that your customers are truly satisfied with your product and customer service.…

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What is a digital marketing funnel?

If you own a business or practice in the mental health industry, you have goals that you want your clients or customers to fulfill. If you sell products or offer services, your main goal is for prospective customers to make purchases. But you might also be interested in growing your online presence by increasing your…

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How to create and sell online courses.

A digital chalkboard displaying icons that represent the power of online courses.

Are you creating valuable, useful content for your website or social platforms, such as blog posts or videos? Does your target audience find that information helpful and are they interested in learning more? Did you know that you can turn that content into an online course? Turning your expertise into an online course can: Give…

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